As a new affiliate,
one of the first things you would want to know is where and how to
promote your
affiliate link. Today we’ll cover several options and discuss the
merits of each
method. Let’s get started:
1. Direct Links
Through PPC Advertising.
If you use PPC
advertising, you can embed your affiliate to the ad and send the
prospect
directly to the merchant’s site. This is a lazy thing to do
though. You
might make a few sales, but it is far better to approach the process
as outlined in
tactic number 2.
2. Linking to
Your ‘Affiliate Enhanced’ page via PPC's.
Place ads for
your target keywords and direct the prospects to your capture
page created
with some Affiliate Enhancer software . Greet
them with an invitation
to subscribe to
your newsletter or to download a special report. This is important because once
you’ve collected a prospect’s email address; they are yours to market to on a
repeat basis.
3. Build Content
Focused Sites.
This approach
aims for long term traffic through search engine optimization. You’ll need to
publish content related to the type of product you are trying to sell.
Searchers will be drawn in by informative articles. Your affiliate links will be
sprinkled discreetly across the site.
4. Advertise in
E-Zines.
This is a good
method to use if you can find targeted lists for your product. Ezine ads can be
purchased in most cases, and in other cases you can snatch them up for free by
bartering with the list owner. Remember, rather than link directly to the
affiliate site use your Affiliate Enhanced page to capture subscribers and
build your list. Not only will this allow you to follow up and convert more
sales, but it will also enable you to shield your affiliate link.
5.
Purchase text link or banner advertising on high traffic sites.
This type of advertising isn’t quite as
popular as it used to be. It is most effective when you
can find high
traffic sites for smaller niche subjects. These sites tend to focus heavily on
content and run only a handful of ads on site. Space is limited and rates are
likely to be on the high side.
Beating the Odds:
This will be a
cold, hard dose of truth, but you need to know the facts. Majority of people
who go into affiliate marketing fail to break even. Some people will earn
thousands in this business, while others will struggle to generate even a few
hundred in sales per month.
Affiliate
marketing is very competitive and cut-throat. You’ve got to stay on your toes
to win in this game. While I can’t guarantee your success, I can provide you
with some fundamental knowledge that just might help you beat the odds.Get ready to
learn how to play hardball with the super affiliates.
#1: Never Stop
Searching for Profitable Keywords.
Successful
affiliates are never satisfied with the status quo. Even if you endured
Hours of sweat
producing research to find your target keywords, keep on searching out new ones
and adding them to your list.
#2: Become
Obsessed with Testing and Tracking.
If you are not
testing and tracking absolutely everything – and I mean everything
from your
keywords, your ppc ads, your web site copy and anything else you can think of
to test/track, the odds are stacked against you. Successful affiliates are
mindful about testing and tracking every detail of their campaigns. They are
details oriented and use all of their collected data to refine their entire
system on a day to day basis.
#3: Innovate and
Update Constantly.
Keep your
approach fresh by testing new conversion tactics. If you rely on PPC
engines for
advertising, start throwing in e-zine advertising into the mix. If that doesn’t
produce the desired results, investigate banner ads, classified ads, message
boards, offline media and anything else you can think of to get your message
across.
Don’t rely on one conversion channel. If you send your prospects direct
to the merchant, change up your campaign and start sending leads to your
special capture page created with Affiliate Enhancer software and start
collecting email addresses. Experiment with your content and your web copy. Try
out different headlines. Never settle for the familiar. Tweak everything until
you’ve squeezed the maximum conversion power out of it.
#4: Pay
Attention to the Industry and Communicate with Other
Affiliates.
The world of
affiliate marketing changes every day. There is always a new tactic to
implement, a change in the rules at one advertising service or another, a
serious technology failure at one of your merchant’s sites and so on. Even
though affiliate marketers are rabidly competitive group, they are also quite
helpful and willing to trade information and tips with one another.
You should
bookmark the following sites and make a point of visiting them weekly if not
daily:
http://www.associateprograms.com/
http://www.webmasterworld.com/
http://www.sitepoint.com/forums/forumdisplay.php?f=6
http://www.affiliatesdirectory.com/
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