Tuesday 9 January 2018

A Guide on Creating a Topical Web site Network.




With so many pages on the web, quality will usually win over quantity. With that being said, sometimes it will make sense to have multiple, similar websites covering slightly different topics. Doing this can help you create topically authoritative inbound links to different sites in your network and give you a multi-branded approach to marketing.

However, you want to make sure your sites are all different and unique. If your sites are extremely similar, then your sites may receive a spam penalty or have the nepotistic link popularity discounted. Even worse is that, if you interlink them all, then all of your sites could get penalized at the same time. Those using strong brands and good ideas can usually do well without creating a topical network. If you create a topical network expressly to deceive search engines, then you are taking a risk and your sites may get removed from the search indexes.