As a blogger, the content of your
blog is the most vital piece of your site. You ought to write unique content,
use keywords that can make your site get indexed easily by search engines; increase
your page rank and draw more traffic. Here are the five tips to guide you in
creating quality content for your blog to make you stand out from the
crowd:
1.
Just
be you.One of the greatest
hindrances to successful blogging is trying to be someone else. You are not someone
else. You will never be someone else. You are you!You are unique and
one-of-a-kind. You have amazing gifts and talents that many people don’t. You
have a perspective on life that no one else in the whole wide world does
because no one else is you. Learn from other
bloggers, but figure out who you are, and be you.
2. Be Confident.
It’s easy to become
discouraged and to feel completely inadequate when you see other bloggers who
seem to have more creativity, a cuter blog, a more-frequently-updated blog,
more traffic, more comments, more Facebook followers, and on and on it goes.
You can spend so much time worrying about not measuring up that you completely
lose sight of what you have to offer as a blogger.
As I used to tell a
dear friend of mine who often felt incompetent as a newbie blogger, “Don’t be
mouse-y!” Any time spent sitting and sulking about your lack of ability, or
worrying about what people will think of you, is time that is wasted.
3. Be Engaging.
Interact with your
readers and respond to their comments and emails as much as you can. Ask your
readers for their advice and input and listen to what they have to say. Your
readers want to know that you value them. And you should, because without them,
you would have no audience to write for!
Don’t be afraid to try
new things—even if they fail. Don’t always post the same things in the same
way. Throw in some off-topic posts, photos or videos every now and then.
Occasional surprises and unexpected posts will help keep things exciting.
4. Be Real.
Readers are not looking
for perfectionism; they are looking for realness. We all make mistakes and we
all have our areas we struggle with. Don’t try to pretend that you have all
your ducks in an alphabetized row.
Be honest, be open, and
be vulnerable (when appropriate). People will connect with authenticity, but
they will run from hypocrisy.
5. Be a Perfectionist.
This might seem to fly
in the face of being real, but I’m not talking about being perfect as a person,
but about being thorough and detailed as a blogger. Frequent typos and blatant
grammar errors are irritating.
Sloppiness
will never get you far. Always
proofread your posts at least twice before publishing them. Constantly
seek to improve as a writer. Read books and blogs written by good writers.
Critique your writing and ask others to do the same.
Please, do not use massive paragraphs without
paragraph breaks. This is one of the easiest ways to turn people off
from reading your blog. Blog paragraphs should be no more than a few lines long
so that people can read them easily on a computer screen.
Three more don’ts: Don’t centre the text. Don’t use exclamation
points, all caps or ellipses excessively. Don’t use multiple fonts.
Use subheadings in articles that are longer than a few paragraphs.
Include graphics and/or photos on most posts. And did I mention how important it is to
proofread your posts before hitting publish?
Have a nice time and enjoy blogging...
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