Before you attempt to build a successful
list or create a powerful sales page, you would want to start with a rigorous
introduction to landing pages. In stark contrast to undifferentiated, unfocused
home pages, landing pages focus specifically on capturing leads for a
newsletter or making sales for a specific product; so make no attempt to give
visitors a different option.
Another
common word that is often used to describe landing page, is “squeeze page”
(or “lead capture page” in some circles). A squeeze page is a page
designed to get names and email addresses.
However, a squeeze page is usually a smaller type of landing page, which
usually has an opt-in form in sight when the page loads.