Landing Page System: How it works!

Before you attempt to build a successful list or create a powerful sales page, you would want to start with a rigorous introduction to landing pages. In stark contrast to undifferentiated, unfocused home pages, landing pages focus specifically on capturing leads for a newsletter or making sales for a specific product; so make no attempt to give visitors a different option.

Another common word that is often used to describe landing page, is “squeeze page” (or “lead capture page” in some circles). A squeeze page is a page designed to get names and email addresses.  However, a squeeze page is usually a smaller type of landing page, which usually has an opt-in form in sight when the page loads.

  It is important to recognize that all successful marketers use these. If you plan to sell a product over the Internet, you would want to use one, rather than relying on sidebar opt-in forms and unfocused pages that do not convey a single point and a single call to action.  Every landing page contains the same parts and is focused on a single goal – getting the visitor to become a subscriber or buyer. These parts are as follows: an opt-in form (or sales prompt), a brief or lengthy introduction, a picture of the list/product owner, the signature of the list owner, and a call to action (or multiple calls to action).

Determining which model will work best for you can simply be done through testing. While many boast a conversion and attribute it to the shortness of their introduction, others will boast a high conversion rate because they use lengthy, thorough, and compelling copy.

The landing page system provides a uniquely powerful system through which you can derive profit from multiple streams. All traffic is sent to the landing page. From there, it will have a number of options, depending on what you have given them. Many marketers suggest that your landing page should always be an opt-in form. Others will suggest that it should simply be a sales page.

Whether it's a free newsletter or a product for sale, the landing page system you create should include a “one time offer,” which will compel them to take action – subscribe, buy, etc. Once they subscribe or buy, the landing page system you create should then re-route them to a thank you page, which opens up more means through which you can up-sell. One quick way to up-sell is to simply include advertisements on your thank you page for related affiliate products or for your own products. Here, again, you will want to give them a one-time offer.

 Also, if you haven't yet asked them to join your mailing list, this is where you should do it – on your thank you page. Once they opt-in to your list, you now have a whole new option you can use in conjunction with the landing page system to generate revenue.

One such option is selling ad space in your newsletter or e-zine. The more people you have reading your newsletter, the more you can generally charge for ad space; however, you will want to avoid overselling to your list to ensure your advertisers actually make money.

Your next option is to endorse a product as an affiliate. You can tell your subscribers how someone has just created a brilliant product – and you can offer it to your subscribers through an affiliate link. You may even want to use other products you have with bonuses to give them something extra. The last and most profitable way in which you can generate revenue through your newsletter is by creating and selling your own products to them.

It is important to note that you don't have to use all of these means to generate revenue; however, the more you use, the more you earn in general. Good luck!