A Guide on Creating a Topical Web site Network.

With so many pages on the web, quality will usually win over quantity. With that being said, sometimes it will make sense to have multiple, similar websites covering slightly different topics. Doing this can help you create topically authoritative inbound links to different sites in your network and give you a multi-branded approach to marketing.

However, you want to make sure your sites are all different and unique. If your sites are extremely similar, then your sites may receive a spam penalty or have the nepotistic link popularity discounted. Even worse is that, if you interlink them all, then all of your sites could get penalized at the same time. Those using strong brands and good ideas can usually do well without creating a topical network. If you create a topical network expressly to deceive search engines, then you are taking a risk and your sites may get removed from the search indexes.

What is Search Engine Spam?

Search engines make billions of dollars each year selling ads. Most search engine traffic goes to the free, organically listed sites. The ratio of traffic distribution is going to be keyword dependent and search engine dependent, but I believe about 85% of Google’s traffic clicks on the organic listings. Most other search engines display ads a bit more aggressively than Google does. In many of those search engines, organic listings get around 70% of the traffic.

7 Ways to Make your Content Search Engine Friendly.

Content is surely king, but as a blogger or website owner if people cannot find your great content through search engines, you might have trouble over the long run. Like it or not the majority of the Internet users start their navigation on Google; that is how they find most of the information they are looking for. Don’t get me wrong here, you should write your content with humans in mind first; people that write for search engines exclusively end up having very poor articles that are boring to read.

 That being said, if you are aware of some basic SEO principles you can tweak your articles without affecting their quality. Below you will find 7 ways to make your content more search engine friendly, check it out:

ONLINE WRITING TIPS FOR FREELANCERS.

The subject of how to write online is a large one and this post is only an introduction. All it takes is a quick search on the internet and you'll find a host of books and websites with detailed information on how to write online. I strongly encourage you to take time to study this topic a little further by reading through other related posts on this blog. In the meanwhile, here are a few basic tips:

Write tightly focused articles.

Think about how you read an online article. What are you looking for? Are you looking for a long introduction that goes on forever with a slow and steady build up until you eventually find the information you want? Or, do you want your information front and centre?

Holistic Content Optimization.

Today, I’ll be talking about content optimization. Due to the lure of the so called “free” traffic and monetary goals, many site owners, webmasters and web marketers succumb to short term strategies and find themselves chasing after the latest “trick” or tactic. Because search engines and traffic opportunities often change, web marketers find themselves in a never- ending loop.

Understanding Keyword Density.

I have been discussing keywords in my last three posts and I would like to end the series (on this particular aspect) to give you an understanding of Keyword Density (KD). Keyword density analyzers wind up centring individuals around something that is most certainly not essential. This causes a few people to write contents that looks like a robot wrote it.

 That sort of content won't motivate people to link to it and won't convert well. Some years ago, Dr. Garcia, an information recovery scientist, composed an article about keyword density. His conclusion was "this general proportion [keyword density] tells us nothing about:

Basic Keyword Problems

If you have been following my last two posts, I have been talking about keywords; what are keywords and keyword selection tips for bloggers and website owners. I will continue today in this series as I’ll be explaining some common keyword problems. There are a couple of basic issues with keyword selection and these include:

• Some individuals use their inward corporate catchphrases as opposed to centering on what individuals really search for.

Keyword Selection Tips for bloggers and website owners.

In my previous post, I explained in details what keywords are, and how to target keywords and use them to beat your competitors as well as to enable you to capture targeted visitors to your site. Today, I’ll be giving you some keyword selection tips for you to utilize in your blog or website to achieve desired results. 

The objective of keywords is to pick terms that will bring well- targeted traffic to your website or blog. Every page on your site can be targeted for a couple of various keyword phrases. Commonly I get a kick out of the chance to simply do around one to two primary phrases and, at most, a few secondary expressions.

What are Keywords?

Keywords are expressions under which you would need your site to be found in web crawlers. Keywords are usually two-to-five-word phrases you anticipate people to search for, to discover your website. Oftentimes, corporate atmospheres constrain individuals to refer to things utilizing special phrases. Keywords are not about what you call your stuff. Keywords are what the average surfer (or your imminent site guests) may type in a search box.

 Targeting a Keyword

At the point when individuals instruct you to focus on the word "free," they are crazy. That single word is excessively broad and has an excessive amount of competition. I simply did a search on Google for the word "free" and it returned 13,270,000,000 outcomes. That is more than 20% of the web attempting to use the word "free" as a sales pitch. I am not saying that "free" ought not to be on your page; it is a convincing offer on a hefty portion of mine. I am stating that keywords ought to characterize the item or thought. “Free” alone simply does not complete this.

7 valuable Search Engine Optimization tips for Bloggers

Search Engine Optimization – generally abridged to SEO – is the procedure whereby a site, or more specifically a web page or document is developed or amended so as to improve its placement in the Search Engine Results Pages or SERPs. Search engine optimization ought not to be viewed as an end in itself. It is a capacity that ought to be embraced to enhance the general business execution of a website.

Great search engine optimization will guarantee that a page appears higher in the search engine results for a scope of relevant, specific and valuable search terms or queries. The straightforward target of SEO is to generate more valuable web site traffic. 

The accomplishment of a higher ranking against relevant search terms has business esteem for a site since it will pull in more traffic than a lower ranking. In an undeniably crowded online environment, search engine optimization is in this way a pivotal web based marketing discipline.