Building a new business or growing one
that exists takes lots of hours and plenty of hard work. Most of the newbie
webmasters I have met do not seem to understand this. Until they do, there
isn't a chance of success in the online marketing world.
If you agree a lot of hard work is
involved, and you are willing to do whatever it takes, you have come a very long
way. In fact you may be on the verge of leading the wannabe-newbie race. More
so, there is one thing that can stop you.
Learning:
This is where a lot of people come in.
Consider learning to play the piano. Almost everybody thinks about doing so at
some point in their lives. Most who give it a try, find the bench becomes very
hard in a very short time, the point of being able to play popular songs. Even
fewer achieve the skills that enable them to perform publicly.
Great pianists are rare. The path to a
success in business (especially on the internet) is not unlike the one leading to success in
any field. It is blocked in many places by hurdles tougher to deal with than a
piano bench. And while many manage to learn enough to build a business that
supports them, few become millionaires.
Learning Is Tough!
Reflect back briefly to your school days. Did most of your
classmates learn easily? Or did they struggle in doing so? Or maybe not bother
much at all? Having taught in school for several years, let me update whatever
memories you may have.
Learning is not easy for the vast majority. There are a few
talented students who manage with little
difficulty. But even of these, those who do not work
at it are easily surpassed by less talented
students who do.
Everybody Can Learn:
My conviction is that talent
and native ability wither away to nothingness in those without a work ethic
that includes the patience and determination to follow the path wherever it may
lead.
To put this in another way, workaholics tend to achieve their goals
regardless of talent and native ability. Here are two critical factors in
learning that are often overlooked:
a a) Success in learning in school is measured with a time limit. That
is, each student is expected to learn a defined content in say, thirteen weeks.
He or she is evaluated according to their achievement within this time frame.
Having been habituated to
this concept of learning from their school days, many adults considerably underestimate
their ability to learn. When learning as an adult, time is no longer a factor.
Only results matter. Take as long as it takes.
b) As suggested above,
talent, while helpful, is grossly overrated. Note that there are lots of things
to be learned in building a successful online business. Few are equally talented
in all required areas. Lack of talent in any area can be overcome with more
work and time.
Learning Does Take Time:
A reader wrote some times back
giving high praise for an article I had written. She claimed she had been stuck
on a point I made for several years. She said I was the first person to make it
clear to her. So clear, she was able to go forth and accomplish her goal.
This reader needs to take some credit for
herself. She had been troubled for quite a while. Overwhelmed even. But she
persisted; stuck with it. She finally saw the light while reading my article. But
to give me full credit for bringing forth this insight, is to give me far too
much.
She had probably struggled
with the concept a dozen times in the past. She was likely
close to grasping the idea when my words turned the trick for her. This
happens to us all. Months or even years later, we find
ourselves saying, "Hey, that's what that guy was trying to tell me."
Sit back and ponder over it. Have a nice
day.
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