Reasons You Should Start a Blog for Your Business.

It is not a secret that small businesses have so much on their plates when it comes to online marketing. Whether it’s keeping up with social media like Facebook, Twitter, LinkedIn, or Pinterest or coming up with content for your latest email newsletter, it’s easy to get overwhelmed. But starting a blog for your business doesn’t need to be an added burden to your online marketing strategy.

 Creating a blog can help reduce some of your biggest marketing pain points. When you look at the stuff you are already doing on sites like Facebook and Twitter or with your email marketing, isn’t coming up with great content already one of your biggest marketing challenges?

Having a blog allows you create that content in a central location and share it with subscribers, fans, and followers without any additional work. Not only will you have the flexibility to create better, more engaging content than a typical update on social media, but you’ll also have the opportunity to get more value out of every piece of content you create. What type of value can having a blog bring to your business? Here are a few examples:

Blogging can help you get discovered online.

Now, more than ever, blogging has the potential to help your business get discovered by an online audience. If you have been searching Google lately, then you’ve probably noticed that some results have a picture next to them. That’s a sign that the author has integrated Google Authorship with their blog.

Google Authorship essentially links the content you publish on your blog to your Google+ profile. This link between the author and the content is designed to level the playing field for businesses when it comes to getting their content discovered in Google searches. For those businesses already using a blog for their business, this is a huge opportunity and could go a long way in helping your business get discovered online. For those businesses that have been on the fence about starting a blog, there’s never been a better time than now.

Blogging matters because you matter.

As much as your customers love your brand, they really love you. And since customer relationships are the single biggest advantage small businesses have over their large competitors, blogging is an invaluable way for potential customers to get to know, like, and trust you—while also deepening connections with existing customers.

Blogging lets you personalize your business.

Your “About Us” page is great for expressing your company’s main values, but a blog goes a step further by personalizing your  ideas. The huge benefit of a blog is that it humanizes your business-making your company more engaging, reliable, and trustworthy. Adding a blog to your website is like a personal invitation for your customers to get to know you better. By making yourself more available to them, your  bond will become even stronger.

Blogging allows you to easily keep people informed.

It’s important to keep your customers up-to-date on any recent developments about you and your business. Even if you’re already using social media for quick updates, a blog will give you the space you need to go beyond the basic day-to-day happenings. Whether you are sharing industry expertise, or just a personal anecdote, your posts show your true dedication to your business.

Conclusion:

For businesses that are serious about creating great content, having a blog is more important today than ever before. It allows you to communicate your values as an organization. It also enables you to showcase your own expertise and share your experience as a business owner—topics which fit perfectly into your email marketing campaigns.

As a whole, it allows you to humanize your marketing by communicating with your audience as a person with real thoughts, real advice, and real insights.