Sunday, 6 November 2016

MAKE MONEY WITH SPECIALTY PHOTOGRAPHY


Photo credit: www.photofolio.co.uk




















Do you have enough ideas on photography? There are many
 specialty opportunities for ambitious photographers where you can venture into
 and make good cash.

Attorneys:

There is a series of detective novels that feature the adventures of a
private detective who can’t pay his bills, so he moonlights for a liability
attorney. His job: to photograph accident victims and locales to return to
the barrister to see if there is sufficient evidence for a lawsuit.
These novels may be fiction, but most writing is grounded in reality.
Certainly that is the case here. How many trials revolved around
photographs of evidence or victims?

Attorneys need this kind of photography. In many cases, it isn’t for the
weak stomach. There are car crashes, fires and other difficult situations
into which you’ll be thrust. You have to want to do this type of work. If
you do, there’s plenty of it out there for you.
Start by contacting attorneys in town and sending them a resume and
samples of your work. While they’re not looking for great art with these
photos, they want reliable pictures and photographers who will know
what angles to shoot and who can make snap judgments at a scene.
Scheduling flexibility will be important here. If you hold down a regular
job and are running your photography-based business part-time, this may
not be a practical area of specialty. Lawyers can’t necessarily predict
when these photos will be needed any more than you can forecast the
weekend horse races. An accident will occur and you’ll be needed.
Expect late night calls and the need to drop what you’re doing (within
reason) and rush to a scene.

Since this information may well be used as evidence, you will need to be
accurate in your written description of the photograph as well as precise
in noting exact time and date for the record. Sign the back of your photos
so that you can easily identify them if called on to testify in a court of
law. This also prevents other pictures from
being slipped in and
misidentified by you as you’ll only swear to the authenticity of the photos
you signed. You’ll probably be paid (as the detective in the novels was) on a per
scene basis plus mileage expenses. You might also work out an hourly
rate instead as it could be time consuming work in some cases.
Either way, there is a substantial amount of legal photography business
available. It’s another area to explore.

COMMERCIAL

If you’ve set up a portrait studio in your home or outside your home, you
can likely find work in shooting products for businesses to use in
advertising and sales brochures. Almost any type of written work
published by a company has some type of artwork to it, at least on the
cover. Often, this artwork takes the form of a photograph.
Unlike people and animals, products will sit still. No need to get the
product to smile. Consider it a "still-life" shot and arrange the product or
subject to be photographed in the most appealing manner.

The shots could be for a catalogue, a brochure, a manual, a trade show
layout, inventory, ID pictures, etc. There are endless possibilities with
businesses. You probably know the larger-sized businesses in the area. Call on them
first, armed with your portfolio. They are usually utilisers of commercial
photography. While they may have a photographer as an employee, there
could well be too much work for one person to handle. It’s not enough extra work to
 justify hiring a second employee, but sufficient to hire a freelancer; you!
Your local Chamber of Commerce can give you a listing of area
companies ranked by size. Work your way down that list. The need for
pictures is there and it’s merely a question of who’s going to shoot it.

CHURCHES

Just as school graduations are an excellent time for photos, so, too, are
"graduations" in church. Baptisms, confirmations, bar mitzvahs (in the
Jewish faith) all are important life events for the participants.
If you belong to a church or synagogue, let the minister, priest or rabbi
know that you are available to do photographing. In addition to the
"graduations", there are youth activities, prayer meetings, bake sales and
other special events which these religious institutions hold that are
meaningful to them to be remembered in pictures.

These institutions also Honour their own memories in anniversary
celebrations. Picture books are often sold as a means of fund-raising.
There is a substantial amount of photography involved with a
commemorative edition type of project.
As you photograph these events for the church, try and think about how
you might use the photos otherwise. Remember, local newspaper
publications may publicise a church or synagogue event. This means you
can be hired by both the institution and the newspaper to get the same
photo. Twice the pay for a single work!
You’d be surprised at the number of photographers and writers who
"double up" on their work; in other words, get paid twice for the same
job. It’s called using your time and talent well. There’s nothing wrong
with this unless one of the entities has an objection. But, usually with a
public event, this is not the case.

AERIAL

A real specialised area is the taking of aerial photographs. If you’re not
someone who likes hanging out of a plane or helicopter, this isn’t the
right idea for you. For those who don’t mind the high-wire, stunt-like
activity of aerial photography, it can be a well-paid area of endeavour.
Who needs aerial photographs? Cities and towns, for one, for land
development planning. Engineers, for the same reason. Real estate agents,
to advertise a property. Newspapers, on occasion, for a story.
If the pilot is unfamiliar with the landscape, you should have the client
accompany you to identify the correct object for photograph. It’s not easy
to pick out your subject from the air. It’s definitely not the same as
looking at it from the ground.

You’ll probably hover some 800-1,200 feet above the ground and you’ll
be moving. Practising this type of photography first can ensure the
desired results. It’s not easy, but if you work at it, you’ll make a good
living at it as the pay scales are high.
You may have to pay your pilot and a rental fee for the vehicle, but you
build that into your rates. If you build a rapport with a particular pilot, all
the better. There is a lot of trust and instinct in this specialty photography
area, so it helps to be working with a familiar face.

The picture postcard business can be a source for these aerial
photographs. Even if you are on another assignment, there’s no reason
not to shoot all the film you have up there. If you get a couple of good
shots out of it, you can get paid twice again: once for the assignment and,
secondly, if you sell a second shot to a postcard company, magazine or
newspaper. Try to maximise your time in the air. If you have several
assignments, try to do them all on one trip. That way you only pay the
pilot and rental fee once for several paying jobs. Arrange your schedule
accordingly and work out the flight plans in advance with the pilot. Aerial photography
can be a financially rewarding and exciting business 
especially if you like to fly!

There are probably other specialty areas you can work in, but these are
the most common. Almost anything you can think of has a need at some
time or another for a picture. The possibilities are both endless and
lucrative.

MODELS

Fashions may go in and out of style, but fashion photography never will.
The demand is always there for a fashion photographer, whether it’s a
catalogue advertising clothes or a magazine doing a layout.
From modelling the latest fashions to simply posing near a featured
landmark all present photographic opportunities. Once you contact local
department stores and catalogue publishers (there are thousands), you
should have a lengthy list of prospects.

Since many shots are requested, the time spent and the money earned can
be sizable. Moreover, you will meet models who may have portfolio
needs of their own. You may even have a modeling studio in your town.
Visit it! Chances are there are subjects needing photographs there right
now! If you do a good job on a model’s portfolio, he or she will obtain work
and chances increase they’ll meet other models whom they can refer to
you for business. Modeling is a whole network of its own and you can
work full-time in this phase of photography and make an excellent living.
If you’ve done portraits, you will have some experience in posing
models. It’s somewhat different with models, but if you keep them
moving and keep the camera snapping, you are very likely to get the
photographs you and the subject both want.


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